EFF weighs in on Microsoft and spam

The EFF (Electronic Fronteir Foundation) has some things to add about Microsoft entering the anti-spam arena, specifically their Bonded Sender program.

You see, Microsoft is developing what it calls Bonded Sender, a program that would supposedly separate "legitimate" Internet marketers and bulk mailers from spammers. Working with a California company called IronPort, Microsoft will create a white list of Internet marketers who have paid a fee and demonstrated that they have no record of spamming. Companies participating in the Bonded Sender program will be allowed to send their email ads to HotMail and MSN users.

Given Microsoft's investment in the Bonded Sender program, it seems they may soon be in the business of serving as middlemen between emailer marketers and their webmail users. In other words, it sounds like the software megacorp is about to start competing with Richter. Of course, Microsoft could always call off its suit if Richter claims to have been rehabilitated -- and he pays his Bonded Sender fees!

In the spam wars, sometimes it's hard to tell the spammers from the antispammers.

Posted by Eric at July 31, 2004 10:37 PM | TrackBack