The Economist Bluejacks

Off of the Mobile-Weblog - "The Economist Bluejacks".

For those of you not familiar with "bluejacking" it is essentially looking for mobile devices nearby that have Bluetooth enabled and then sending a message to it.

Which means that the Economist is looking for enabled devices near them, and sending out ads to them. While that practice is not terribly new, it seems a bit sleazy for something like the relatively respectable publication that most think of with the Economist.

That said, this is (so far) only in Asia and not terribly recent news.

Posted by Eric at July 17, 2004 01:10 PM | TrackBack