MS moves to a Bonded Sender system for MSN and Hotmail

USA Today reports that MSN and Hotmail are now using a bonded sender system to help reduce spam (by 60% according them so far).

While the Bonded Sender concept is ultimately only as good as the companies willing to participate, IronPort is off to an impressive start. The list of Bonded Senders includes Warner Music, eBay (EBAY), Major League Baseball, Motley Fool, Nasdaq, DoubleClick and Cnet (CNET). IronPort is also working with corporations such as Cisco Systems (CSCO), Dell (DELL), eBay, Verizon (VZ), Viacom (VIA) and Sprint (FON) and Internet service providers such as Time Warner's (TWX) Road Runner. But the Microsoft deal represents the first time IronPort has penetrated the big three among Internet providers.

Posted by Eric at May 5, 2004 11:19 AM | TrackBack